Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign

Seeing Through a Donor s Eyes How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign Why should I give you my hard earned money Effective fundraisers answer this essential question every time they ask for a gift What s their secret to success They have a winning case for support As To

  • Title: Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign
  • Author: Tom Ahern
  • ISBN: 9781889102344
  • Page: 186
  • Format: Paperback
  • Why should I give you my hard earned money Effective fundraisers answer this essential question every time they ask for a gift What s their secret to success They have a winning case for support As Tom Ahern, America s premier fundraising writer, makes clear, a case isn t some fancy argument you only develop for capital campaigns, when you re chasing millions SuccessfWhy should I give you my hard earned money Effective fundraisers answer this essential question every time they ask for a gift What s their secret to success They have a winning case for support As Tom Ahern, America s premier fundraising writer, makes clear, a case isn t some fancy argument you only develop for capital campaigns, when you re chasing millions Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common behind each stands a well reasoned, emotionally satisfying case for support Donors are sure to have questions Your case gives you great answers Complements Ahern s acclaimed book, How to Write Fundraising Materials that Raise More Money.

    • [PDF] Download ☆ Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign | by ↠ Tom Ahern
      186 Tom Ahern
    • thumbnail Title: [PDF] Download ☆ Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign | by ↠ Tom Ahern
      Posted by:Tom Ahern
      Published :2018-08-24T21:19:21+00:00

    1 thought on “Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign”

    1. As a consultant, I do what Tom Ahern says you have to do when you're fundraising: become the Designated Stranger. I ask naive questions: What is this organization all about? What does it do? Why does it matter? What difference does it make right now? And even, why does it need money to do that?The new question this book taught me to ask is, "What if this organization disappeared overnight? Tomorrow morning, who would shed a tear, and why?"But the book ends where I would begin: with donor-centric [...]

    2. Useful for sure, although in amateur hands some of his advice could be taken out of proportion and end up creating a stereotypical looking appeal.

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